# Overview
A messenger ad is a landing page that you can use for ads in different messengers, such as WeChat. You can create a messenger ad in two ways:
Initialize a messenger ad template with eWizard.js and eWizard CLI.
Download the messenger ad project as a zipped directory, unzip it, and continue to develop locally on your computer.
Add text, images, video, and other components to present your messenger ad in a visually engaging way. Zip and upload the ready-to-use messenger ad to the eWizard platform. Here, you can edit the content in eWizard Editor and publish it to target systems.
This section describes how to develop messenger ads in eWizard.js.