# Glossary
- Aspect ratio
- The width-to-height ratio of a device display.
- Block
- A group of components within one container used in emails, e-Detailers, or landing pages.
- CLI
- Command-line interface.
- CLM
- Closed Loop Marketing, a mobile app the pharma companies use for marketing their products to customers via e-Detailers.
- Component
- A reusable Vue instance. You can add pre-existing components like buttons, text, or sliders and customize them in eWizard. And you can also develop your own components.
- CT Mobile
- Medreps use this CLM solution for presenting e-Detailers on mobile devices.
- Development build
- A build used to preview your project and check it for errors. In eWizard.js the development build is initiated by locally running the wiz dev, or wiz archive commands
- Directory
- The folder with your project.
- Dynamic theme
- An email theme that includes custom settings: blocks, components, and dependencies.
- e-Detailer
- e-Detailers are interactive presentations or slides. Medreps use e-Detailers to present their products to doctors in an engaging way on their mobile devices.
- A standard HTML-formatted email with media assets intended for mailing. You can use this template to initialize both approved and broadcast emails.
- Email fragment
- A part of an email with updates or additional information. With email fragments, you can re-use approved emails without creating new ones. This way, you create one email and edit it fast with ready-made email fragments.
- Entry point
- An entry point indicates which module webpack should use to begin building out its internal dependency graph.
- eWizard template
- An eWizard template is a monorepo email created from a master template stored in the repository. Used in the monorepo approach.
- eWizard instance
- An environment with configurations and settings for specific eWizard users. For example, viseven.ewizard.io.
- First Meaningful Paint
- The time it takes for a page's primary content to appear on the screen.
- Global repository
- A CodeArtifact repository with eWizard components that everyone has access to.
- Hex color code
- A hexadecimal 6-symbol code made of three 2-symbol elements. Each of the 2-symbol elements expresses a color value from 0 to 255.
- KPI
- A Key Performance Indicator that is used to evaluate team performance.
- Landing page
- A standalone web page that a person lands on after clicking a link in an email, ad, or other digital location.
- Layout
- An email created from a master template that has customized blocks and components
- Master template (e-Detailer)
- A mode in eWizard Editor that lets you edit all slides of an e-Detailer at the same time.
- Master template (email)
- A scaffolding email template that has multiple layouts and each layout has it's specific components, blocks, and themes.
- Merge tag
- The code that allows you to insert unique user data from your mailing list into emails.
- Messenger ad
- A landing page that you can use for ads in different messengers, such as WeChat.
- Mobile devices
- Tablets or mobile phones used to present e-Detailers.
- Module
- A combination of several blocks that covers a large part of an email or e-Detailer, sometimes a whole page. This is a ready-made item that you can create in eWizard or the target system and reuse it later.
- Monorepo
- An approach where a master template is stored in a repository and emails created from that master template are connected to it via symlinks.
- MPA
- Multi Page Application.
- Multi page site
- A site or landing page that has two or more pages with navigation between them.
- Navigation
- Transitioning between e-Detailer slides or site pages.
- OCE
- IQVIA Orchestrated Customer Engagement (OCE) Sales.
- Production build
- A project build used to prepare your project for eWizard Editor. In eWizard.js, a production build is when you upload your archived project or publish it in eWizard Editor.
- References
- A list of source works providing proofs for information stated in the content.
- RGBA
- An extension of RGB CSS color values with an alpha channel that specifies the opacity for a color.
- Scaffolding template
- A scaffolded project template for eWizard CLI with a basic directory structure to start development from scratch.
- Scope
- The CodeArtifact scope of your project. Used to organize the repository packages into groups. For example, the Viseven CodeArtifact repository uses the item types as the scope: edetailer, email, site
- Single File Component
- A style of application organization used by JavaScript UI libraries where each file represents a single component.
- SPA
- Single Page Application.
- Store
- A container that holds your app state.
- Survey
- A custom educational presentation created by agreement. You can use surveys both for learning and collecting efficiency stats.
- Symlink
- A symbolic link (also symlink or soft link) is a term for any file that contains a reference to another file or directory in the form of an absolute or relative path and that affects pathname resolution.
- System settings
- The file of a template where you can modify paths to various eWizard.js directories.
- Target system
- A CLM or bulk email service for presenting e-Detailers, sending out emails, etc.
- Template
- A pre-made eWizard item, such as e-Detailer, email, or site with specific configurations. You can reuse a template multiple times.
- Triggered email
- An email fragment that is sent from an e-Detailer.
- Upstream project
- A project used to track changes between the cloned project and eWizard Editor.
- Veeva iRep
- An iPad app that can run offline content and allows medreps to demo HTML5 e-Detailers whilst capturing customer feedback.
- Workspace
- A workspace is an eWizard template after it is modifed in eWizard Editor and uploaded to the repository. Used in the monorepo approach.
- Viewport
- The visual area of a webpage as it's displayed on a device (smartphone or tablet) screen or monitor.
- WebP
- A modern image format that provides superior lossless and lossy compression for images on the web. WebP lossless images are 26% smaller in size compared to PNGs.